Karan Solanki

Karan Solanki is the Founder & International Partnership Director of C2C Importers, an India-focused alcohol import and distribution company representing a curated portfolio of premium wines, spirits and liqueurs. With a strong focus on international brand partnerships and the Indian beverage market, Karan works closely with global producers seeking to establish and grow their presence in India. Through his work at C2C Importers, Karan brings practical insight into the Indian alcohol trade, including brand positioning, market suitability, consumer preferences, distribution and the commercial considerations involved in introducing international brands to the Indian market. As a judge at the India Global Spirits Awards (IGSA), Karan contributes a valuable trade and market perspective to the judging panel. His experience with imported spirits and wine gives him an understanding of how product quality, character, positioning and market appeal come together in the Indian marketplace